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General ad materials for K-G12

To cover all the bases for a busy enrollment in a new school year, a plethora of targeted marketing and advertising materials is needed. 


This project encompassed designing assets, including illustrations, for online and traditional marketing materials for a private international school from Kindergarten to Grade 12.


Designs were created for:

  • After school activities 

  • Back-to-School campaign

  • New enrollments

  • In-house events

  • Fundraising events

  • External advertising with partner organisations and the media

  • Trade shows and education expo

  • School-to-Parents communication (visuals)


Marketing assets:

  • Custom illustrations made to strict brand guidelines

  • Leaflet design

  • Banners and billboards

  • Posters 

Software used:

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Illustrator

  • Procreate

  • Clip Studio Paint

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