General ad materials for K-G12

To cover all the bases for a busy enrollment in a new school year, a plethora of targeted marketing and advertising materials is needed. 

 

This project encompassed designing assets, including illustrations, for online and traditional marketing materials for a private international school from Kindergarten to Grade 12.

 

Designs were created for:

• After school activities 

• Back-to-School campaign

• New enrollments

• In-house events

• Fundraising events

• External advertising with partner organisations and the media

• Trade shows and education expo

• School-to-Parents communication (visuals)

 

Marketing assets:

• Custom illustrations made to strict brand guidelines

• Leaflet design

• Banners and billboards

• Posters 

​

Software used:

• Adobe Photoshop

• Adobe InDesign

• Adobe Illustrator

• Procreate

• Clip Studio Paint